Metro Continuing Education Ask a Silly Question Campaign Illustrations
Playful and friendly campaign illustrations.
Metro Continuing Education provides flexible and diverse learning opportunities to students of all ages and needs. Students are encouraged to embark on their own pursuit of knowledge and education, even if it means bravely asking a question or two along the way. Metro started the Ask a Silly Question campaign to encourage fearless learning, reminding Edmontonians that there really is no such thing as a stupid or silly question.
After using stock illustrations for past campaigns, Metro was ready to make the Ask a Silly Question campaign stand out with one-of-a-kind illustrations that weren’t used by local competitors. We worked closely with them to make sure the right tone and audience were captured in the illustrations we created. The illustrations reflect the diversity of Edmonton learners, encouraging people of all ages and identities to never stop asking and learning. Each character is enthusiastically ready to ask their own question, and cheering you on to do the same. The illustrations will be used throughout Metro’s campaign, including for social media posts, print materials, and on their website.
Client: Metro Continuing Education
Company: Natasia Designs
Date: March, 2019
Category: Illustration, Art Direction, Creative Direction