Featured Project: Logo Design for Workshop Cabinets & Design
The initial assessment
When Christa from Workshop Cabinets & Design Inc came to me, she wanted to develop a brand for her new interior design and cabinetry company in Camrose, AB. We kicked off the project with an initial assessment of her business and competitors, and really evaluated how we would position her brand to her customers. A few key elements that came out of the assessment were that the logo and branding needed to convey that Workshop Cabinets & Design Inc is able to:
Create something in any space, or to see the potential in any space.
Start from scratch or the bare bones on a project all the way through to a completed space.
Work with all different customer styles and preferences.
Provide high end services in a cost effective way.
The Nitty Gritty Concept Development
When starting on the initial sketches (Sorry they're so messy, that's just how it ends up!), I really tried to focus on having iterations of framing, building, skeleton/bones, and construction elements. Once I felt a few sketches were strong representations of the key messages, I refined them and moved forward onto digitization.
The refined logo concepts
Four concepts were presented, each playing with the different ideas of building and progress, framing problems, construction and workshops, and elements working together. These tied back to the original objectives from the assessment.
From here, one concept was refined and finalized.
The final Concept
The final logo is a clean and simple wordmark with an icon for use when needed. The thin areas of the font have been removed to mimic a work in progress, as though the logo is still being built in a workshop from scratch. It also represents the ability for the eye to see the word as being complete in the same way Workshop Cabinets & Design Inc can envision the completed project within any space. In having multiple pieces work together to produce the logo, it matches the ability for contractors, customers and designers to work together to build a full interior design project. The font chosen is an elegant serif font used to represent the quality and luxury of the work produced by Workshop Cabinets & Design Inc. The letters are lowercase to represent the friendly and approachable side to Workshop Cabinets & Design Inc.
In the end, we opted for a black logo and palette so that any colours and materials can work well with it, in the same way that Christa is able to work with any style or palette from her customers. Take a look at some other logo projects here, and stay tuned for the full Workshop Cabinets & Design Inc website!