Five Tips for Naming your Business
Naming your business
Naming your business is always something that takes more time than you’d think and is also much more difficult than you’d think. It’s hard to capture everything you want to say to your customers in one word. Here are a few things to keep in mind when coming up with your business name.
Make sure your business name has meaning.
There’s nothing worse than naming your business XYZ Company because you like those letters. Having a name without meaning is both a missed opportunity and a reflection of carelessness. Try choosing a name that conveys a benefit and meaning relating to your business.
But beware! You don’t want to make it too obscure that customers don’t necessarily know what it means. Sometimes adding a descriptive word will help, for example, Second Cup’s full business name is “Second Cup Coffee Co”.
Make sure it's one-of-a-kind.
Make sure it’s unique. I know in this day and age it’s hard to find something unique, but here’s a few ways you can do that. Check if it's already been registered in your country. If you're in Canada, check registered names here. Test it out on a Google search and Google Adwords. This can ensure there isn't a slightly different name out there that might get more attention on the Internet or confuse your potential customers. You can even check out if there’s website domains available for that name beforehand.
Make sure you can easily say and spell it.
When searching for a one of a kind name, avoid changing common spellings into things like Print4U2Day. Try not to make it too difficult to spell. If you want people to be able to look up your business in the future or type in your company url, you want it to be something that they can remember how to spell it.
On that note, make sure it sounds good when said aloud. You don’t want to be “Sally’s Sea Shells from the Sea Shore”. You want it to be something easy to read, say and hear. One day your business name might be said out loud on the radio or television.
Don't have too many cooks in the kitchen.
Try not to get too many people involved in the naming. It seems nice to get help from friends and family, but sometimes they aren’t necessarily your potential customers and their personal opinions can skew your results. Aside from this, they might not know the full meaning behind ideas, or have the company’s best interests at heart. It’s always best to only involve key decision-makers in the company when naming.
Think of the long-term.
Try to think of where you want to see your business in five years, ten years, and so on. If you eventually plan on being an international or worldwide music producer, then naming your company Edmonton Music Productions is going to make it extremely difficult for people in California to find you as a worldwide music producer. Aside from this, think of how many people you plan on employing eventually and if you plan on expanding your services.
I hope these tips have helped you on your business naming. If you have any questions or need help, don't hesitate to contact me!