Featured Project: Danielle Murray Yoga Website Design
This is an oldie (well, old as in a year old)! While I was at KEEN Creative, I had the opportunity to design a website for Danielle Murray Yoga, based out of Edmonton and Whitecourt, AB. Danielle is a yoga instructor, Lululemon ambassador and leader in the yoga community. She was in need of a new website that could showcase everything she has to offer in terms of classes, workshops, training, and wisdom. This project also included a minor logo design refresh in order to produce a logo that could be viewed better on the web.
She is a very energetic and passionate individual, so the website had to visually convey those characteristics. In the website design, I used gradients of vibrant reds to represent the energy, paired with large, hand-lettered titles to represent the personable, raw and calming aspects of yoga.