Natasia Designs
Graphic and website design based out of Edmonton, AB.

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Learn, Change, Lead

This is my second concept for the DiscoverE Annual Report. I went with the idea of change and repeating the circles is a way of showing that DiscoverE has been doing things the same year after year, just because "it worked". DiscoverE never really realized until this year that there are better solutions to a lot of the problems they faced so they made significant changes in the operations. The results were phenomenal and things ran much smoother.  I put the words Learn Change Lead over the circles to show that we improve things through changing etc. I put a photo behind it that you can't really distinguish to show the idea of the unknown and that when you make a change/try something new, you don't really know the outcome. Some of the circles are orange to show areas of change that seemed to work and make a difference.