Natasia Designs
Graphic and website design based out of Edmonton, AB.


A little bit of this, a little bit of that

GEM Identity

GEM Identity First Proof

For the first concept, I decided to stop looking at whether STEM was feminine or masculine, but rather taking it into whatever the girls want to make it into. For this idea it integrates the gem by having the asymetrical diagonal lines running through the gear. I want it to be as though if any girl were to replicate the GEM logo, she would draw a gear, then put the likes through however and wherever she feels. This is to show that girls can make STEM girly if they want, or make it masculine, more about making friends, learning how to make cool colors with milk and dish soap and so on.

This is the second concept for GEM, integrating GEM with STEM, so keeping the gem shape while integrating the atom inside the logo. The typeface is very neutral, not sure how I feel about the colors quite yet.