GEM Club Logo
The Girls Engineering & Mentorship Club put on through DiscoverE is an all girls club that happens every Saturday for an entire semester. Girls in grades 3-8 meet with University student instructors to participate in science, technology, engineering and math projects and activities. The challenge in making this logo was that the logo is not allowed to be "girly" or feminine because then it means we are applying gender stereotypes to girls in the same way as people claim "girls can't do math". I'm still working on this one, but it is definitely a learning experience when it comes to ideation. It's really difficult to think how the rest or the promotional materials will be made for GEM, when it needs to speak to a female audience, without having anything indicating that it's for a female audience.
Can't wait to see how this project comes together :) I always love a design challenge.